4. Small newspapers ads

You have probably seen neighborhood and local newspapers that cost next to nothing or free of charge. Placing small ads in such publications is usually inexpensive and can bring some business your way.

Writing a good ad isn't as easy as it might seem. A good way to approach it is to think what would you be looking for in similar ads. Also you must track your ad results. If your ad generates a good response, you should continue running it. However if there are no results, it's time to think your strategy over. In some instances it could be a bad ad while in other cases newspaper advertising doesn't work.

5. Discount or free services

Getting new clients isn't easy. Many people are skeptical about new or unknown companies. One way to change their mind is to offer services free or at deep discount initially. Another opportunity is to charge regular fee for your service but add some extras free of charge.

There are pros and cons to this approach. Certain people are just looking for free stuff. They will use your services and you won't hear from them again. Nevertheless other customers might like your service and be willing to pay regular price in the future.

Techniques described in this article are either free or low cost. At the same time they require a lot of effort and determination. Business promotion is always on going process. You should advertise regularly and look for new ways to promote your services.